Opting for a WI-FI solution drives a wide range of benefits that assist increase the store’s footfall. It is a great strategy to get in touch with the customers and enhance in-store engagement. Providing free WI-FI to your shoppers in your store encourages your customers to stay a little longer and even increases the chance of them visiting the shop again.
The success of any departmental store, shop and shopping mall is based on meeting the needs of the customer. Customer satisfaction is a crucial parameter if you want your business to touch new heights. WI-FI is an extremely valuable resource as you can simply collect the customer’s data through this feature. The usage of WI-FI permits you to offer a personalised experience to your consumers, which in turn, gives you a better idea about your shoppers, and it also ameliorates your service provision towards them. WI-FI assist you to target your target audience and you can even use it as a tool for marketing your business.
However, whether your retail business is Mumbai-based or Delhi-based, opting for one of the best WI-FI plans in Mumbai and the best broadband in Delhi is highly important as a strong internet facility is a crucial parameter looked upon by the target audience and if you fail to offer a good additional service, then their reliance and trust upon your business may even be lower.
What are the benefits of in-store WI-FI in retail shops?
Everyone looks to excel in their company and the shop owners try and use distinct strategies to entice the target audience. They often wonder what are the top benefits that WI-FI brings to their business, let’s discuss this here.
Using in-store retail WI-FI changes the manner consumers behave. A survey conducted long back showed that nearly 67 per cent of the audience use an internet connection while shopping. Adding WI-FI in your shops allow customers to better compare the good’s cost, read their reviews and browse if you are offering a good deal. So, this brings us to the conclusion that even when customers are present in-store, they often go online to browse, research, and understand a product to better compare them with their alternatives or other brands.
Now, luxury shopping also tends to offer an omnichannel experience to the consumers. Omnichannel retail is basically a multichannel outlook on sales that offers a quick and seamless shopping interface and experience. Factor in a case where a good is not present in the store, however, the target audience can track the same using a QR code to find if the same product is present elsewhere. Even after making the decision for a product which is not present in your store, the customer may continue shopping in your store owing to the availability of a stable WI-FI network. So, for you adding WI-FI as a feature helps boost your sales and provide a better customer experience.
Better segmentation of the market
WI-FI marketing has long been in massive demand, and it has extremely benefitted the retailers to a greater extent. WI-FI marketing infers when a retailer offers access to WI-FI to its target audience base, it can use this channel to collect information about the customer and know about their expectations, likes and dislikes and current demands.
Through the in-store WI-FI, a retail business can get massive data linked with target audience. You may wonder how? When a user validates to your network, they must provide their details like name, age, email, gender, email address, phone number and others. With such information, you can get to know the customers of your goods and services better and can segment your target base accordingly.
What’s the importance of having WI-FI data security in in-store retail shops?
Besides providing WI-FI as an add-on feature, you as a business must also ensure to provide data security to preserve and secure the data shared by the audience using the WI-FI connection. Data security is considered one of the important concerns of you as a retail store owner before installing a WI-FI connection in your shop to boost your business. Every individual approaching your store should not require logging in every time as they can use their social login which tends to enhance the business security. Having a secure network can help boost the target audiences trust on your business.
To ameliorate the security of the WI-FI, network admins should continuously assess their usernames as well as passcodes to make sure that just authorised individuals are connected to the WI-FI network.
Increase the experience of the target audience
It definitely is no surprise that offering WI-FI service to the users is not the initial thing that must come into mind when growing the business. But it is crucial for you to understand that it’s not just a small tool to offer free WI-FI. Also, it assists increase the base of the customer experience, which would ultimately enhance the retailer’s business. Network admins tend to capture as well as review the data that they fetched from their customers to understand them better.
For example, through the collected information if you view particular families are weekend shoppers, then you can accordingly concentrate your sales and marketing strategy to entice them when their demanded or required products are present in your shop during weekend through social media ads or whatsapp messages.
Enhance customer loyalty
By using the WI-FI as a marketing tool, you can expand your business better. Offering your target group free WI-FI access, as mentioned above, allows you to know about your customers well. Also, this benefit offered by you to your target audience allows you to build customer loyalty and help you come across as a reliable brand.
Ending note
So, as mentioned above whether your shop is Mumbai-based, Delhi-based or Kolkata-based, you must ensure to zero in on the best WI-FI plans in Mumbai, Delhi, and Kolkata, respectively, to boost your sales and gain customer trust. Note that WI-FI is an important asset for businesses that permit customers to simply connect with businesses and directly influence them. This feature helps enhance customer satisfaction and visits to your store too.
