You’ve created a solid product page and have a mobile-friendly theme, but if you haven’t had any success driving traffic to your store, you’re missing out on an opportunity to make your Shopify site more successful. Here are some tips to help you entice people to return to your store:
Optimizing product pages
The best way to optimize product pages on Shopify is to keep them focused on the goals of your target audience. Your products are designed to appeal to your audience, so you must create an experience that flows. Make a thorough profile of your average customer. Know their gender, age, media consumption habits, pain points, and what makes them buy your products. Then, use those insights to create product pages that speak directly to your customers.
Make sure that the description of each product page is well-written and includes enough details to keep your customers interested. You also need images that can help the customer see the product in the best possible light. Use high-quality photos that show the product’s features in the best light. If possible, take the images in the situations where the customer would use them.
Aside from creating compelling content on your product page, your product pages should also be SEO-optimized, and you may also consult https://www.bookthatapp.com/ about this. By doing so, your site will rank well in search results for relevant keywords.
Using a page builder app
This Shopify page builder app will let you create a sales funnel, landing pages, and more without coding. It offers over 50 professionally designed templates that you can use over again, and you can also use a drag and drop editor to create your custom pages. The best part is that you can mix and match different templates and create pages without coding.
While Shopify page builder apps are not as user-friendly as BigCommerce, you can create a stunning storefront without coding knowledge. The apps are also very customizable, so you don’t have to hire a developer for every element. Shopify page builder apps range in price and features. Compare a few different page builder apps before deciding which one is right for your store.
Using a mobile-friendly theme
A mobile-friendly theme allows visitors to see product details in real-time without leaving their current browsing session. In addition, mobile-friendly themes will support social media integration and include auto-completion search features.
In addition to optimizing for mobile usage, a mobile-friendly Shopify theme will also improve your search engine rankings. Google’s shift to mobile-first indexing will be implemented in 2020, which means that websites optimized for mobile will be ranked higher in the search results. By making sure that visitors have an easy time using your mobile website, you’ll be well-positioned to improve your conversion rates and sales.
Using giveaways
You may consider launching a giveaway to help your brand gain traction with your customers. These subscription boxes can be an effective way to thank customers, reward loyal fans, and promote your new product or service. Contests are another effective way to boost traffic to your website. You can also run contests online and determine the winner by viewing and voting. You can also create a video and upload it to your YouTube channel or Shopify store.
Using discount codes
There are many benefits to using discount codes in your Shopify store. First, they can increase sales and improve customer retention. Second, they can be used to advertise special offers or campaigns. In Shopify, discount codes can be created manually or automated to appear when a customer adds a specific item to their cart. However, if you are not comfortable creating discount codes manually, you can always use Shopify’s automatic code generator.
If you use Shopify discount codes, you should limit how many times customers can use them. You can limit the number of uses per customer or set updates when the code can be used. Make sure to set a timezone and explain the details of the offer. Lastly, make sure to share the code with your customers. This way, they will be more likely to use it.
To maximize the use of discount codes in your Shopify store, make sure your message is centered on the type of deal you are offering. Target specific segments, such as women or men, with discount codes. Discount codes are also helpful in tracking marketing success. You can use a separate discount code for each campaign. Using discount codes can increase your customer base, drive acquisition, and boost customer loyalty.
