What Are The 7 Types Of SEO?

Search Engine Optimization (SEO) is an important part of any online marketing strategy. It helps to ensure that a website is visible and easily found by potential customers and other search engine users. There are many different types of SEO techniques, each with its own unique purpose and benefits. In this article, we will explore the seven key types of SEO and discuss their importance. We’ll also provide some tips on how to optimize your website for each type of SEO.

Type 1: On-page SEO

On-page SEO refers to techniques and strategies used to optimize individual web pages so they can rank higher in search engine results pages. It is an important component of any successful SEO campaign, as it increases visibility and the potential for organic traffic. On-page SEO involves optimizing both website content and source code, including page titles, meta descriptions, headings, URLs, image alt text and internal links.

Type 2: Technical SEO

Technical SEO is a form of organic search engine optimization that focuses on the technical aspects of a website. It is one of seven types of SEO and its aim is to improve the structure and performance of a website in order to increase visibility in search engines. Technical SEO works by improving elements such as site speed, making sure titles are relevant, and ensuring URLs are properly formatted for web crawlers. Here Portkey Web services are available to help you get your website or business to the top of the search results.

Type 3: Content SEO

Content SEO is an important aspect of search engine optimization that helps to improve the quality and relevance of a website’s content. Content SEO focuses on creating relevant, high-quality content that users find engaging and informative. Optimizing the content for keywords can help your website rank higher in search engine results pages. This type of SEO helps ensure that your website is providing visitors with the valuable information they are looking for.

Type 4: Mobile SEO

Mobile SEO, or type 4 of the seven types of SEO, is a critical factor in driving website traffic and rankings. It refers to optimizing websites for mobile devices such as smartphones and tablets so that they are accessible on all platforms. Mobile SEO focuses on making sure your content is viewable on small screens, as well as ensuring that the loading speed is fast. This means both the design and coding must be done properly to ensure a great user experience.

Type 5: Local SEO

Local SEO focuses on optimizing a business’ web presence so that it can be found by potential customers searching for products or services within its geographic area. This includes optimizing keywords and content related to the geographical area, building citations on local directories like Yelp and Yellow Pages, creating Google My Business listings, optimizing titles and meta descriptions for local searches, tracking reviews from customers online, setting up a blog about the business’s products or services for readership in the area, etc. 

All of these actions are designed to boost a website’s ranking among other businesses providing similar services in its vicinity. If you want to take help from experts here you can contact us.

Type 6: Link Building

Link building requires a comprehensive strategy that evaluates the quality and relevance of incoming links, as well as outgoing links from the target website. It includes analyzing competitor link profiles, keyword research, assessing existing link sources and using tactics such as blog commenting or directory submissions. A successful link-building campaign can also include outreach activities like guest blogging or content marketing campaigns. By increasing inbound linking opportunities for a website, it can improve visibility within the search engine results pages (SERPs), thereby improving organic traffic from search engines.

Type 7: User Experience

UX focuses on creating interfaces that engage visitors and encourages them to stay on the site longer and explore more pages. This type of user experience involves designing intuitive navigation systems, creating quality content that draws attention, as well as offering interactive elements such as videos and images that keep users engaged. Additionally, Type 7 UX also pays attention to how mobile users interact with a website by making sure the design is responsive across all devices.


The conclusion of the article “What are the 7 types of SEO?” is that all seven types are essential for a successful SEO strategy. By understanding and utilizing each type, businesses can see an increase in their website traffic and search engine rankings. It’s important to remember that no one type is more important than another; instead, all seven should be used together in order to reap the greatest rewards. The key to success with SEO lies in knowing which strategies work best for your business and taking advantage of them accordingly.

Reaping the full benefits of SEO requires researching what works best for your particular industry or niche and putting effort into implementing those strategies correctly. As difficult as it may seem, investing time and money into these strategies will pay off in the long run by increasing visibility and driving targeted visitors to your website.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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