Packaging design serves a greater purpose than being a lovely face for your goods. It is an effective marketing technique made to draw customers. Surveys show that many customers purchase the products whose packaging they enjoy.
You can’t just wake up one day and decide to modify your packaging. Remember, it is not about how you feel but how your customers think about the packaging that matters most.
Therefore, before revisiting and relaunching your new, modified packaging, test it to ensure that your customers will be satisfied. When in doubt, contact a professional packaging company to make sure that you are on the right track.
Let’s Understand Design Testing
Does your packaging look good? While you may have chosen a breathtaking color scheme and design, it is your packaging’s effectiveness that matters. Packaging design testing is the measure of your packaging’s effectiveness. It enables you to assess customer perceptions in order to select the most efficient design and outperform rivals.
Online purchasing process simulations are used for most of the current packaging design testing. Systems can test several package design approaches and then poll users to determine which version they prefer and why. If you want more accurate results, it is advisable to involve different demographics.
How Important is Packaging Design Testing?
Packaging is the reason customers distinguish you from your competitors. If your design isn’t strategic, you’ll probably get lost in the crowd and end up on the shelves.
Packaging design testing gives you significant advantages and prepares your product for retail, as shown below:
- It helps you know which areas to improve. It is true you have given your packaging the best. However, since it is the customers’ opinions that matter, please pay attention to their input and make adjustments where necessary.
- You will know what various demographics respond to your design. Although you may have a specific demographic in mind, it is good to test your packaging design across different demographics.
- It boosts your confidence in the design. If customers love your design, you will be able to convince upper management and win everyone over.
Essential Things to Note During Package Design Testing
Here are specific parameters that you should monitor:
1. Packaging appeal
Is the package aesthetically appealing? Inquire about color schemes, design principles, visuals, and information architecture. Not so appealing? Add aesthetic value by using materials like foil labels and make it earthy with brown kraft labels.
2. Quality
Just as great as your packaging design looks, so should your offering. Customers are unlikely to purchase again from you if the product fails to meet their expectations.
3. Purchase intent
This is the most crucial statistic. Purchase drivers and purchase intent are assessed in a simulated shopping scenario involving your target audience and your competition.
4. Relevance
Do the packaging’s requirements, wants, and tastes match those of your target market? Your designs’ favorable, continuous relevance to your brand is another crucial consideration.
5. Preference
More than your lovely packaging is needed to get you great sales, and your packaging should be user-friendly to persuade customers to purchase again from you. You might also consider using sustainable materials.
6. Uniqueness
If your product isn’t distinctive, it won’t draw in new clients. These are the fundamental brand factors that influence consumer decision-making.
7. Standout
Competition gets tighter with each passing day, so standing out is the only way to maintain your edge. How does your packaging look on the shelves both online and in-store?
It can be challenging to update your packaging design once you’ve released your product. For optimal efficacy, when your product reaches the stores, make sure everything is as perfect as it possibly can be.
Customers won’t be able to resist your items if they are presented in a way that supports your brand objectives. A professional packaging company is what you need to make that happen.
