Digital Marketing

What are the three major digital marketing strategies?

If you are familiar with the concept of digital marketing, know that you are on the right track. If you have no clue about what step comes next, simply hire a professional agency to design your campaign. This is a great and efficient solution to elevate your branding. Alternative solutions are more time-consuming, will require you to learn new skills, won’t give you access to the right customer base right away, and might prevent you from enhancing the quality of your services. 

Keep reading the article to know more about digital marketing strategies that can take your brand to new heights. But before that, let us explain the purpose of digital marketing.

What is digital marketing?

In simple terms, digital marketing is a marketing approach through electronic platforms or online-based technologies. The term was coined back in the 1990s. Thanks to recent technological advances, companies can now effortlessly reach specific audiences interested in their products through leading digital platforms such as Facebook, Instagram, TikTok, YouTube, and much more. Instead of physically presenting the product or service to customers, service providers can now do it digitally, at times from the comfort of their homes. 

Benefits of digital marketing include, but are not limited to:

  • Reduced communication gap between sellers and buyers
  • Ability to efficiently measure success of marketing campaigns
  • Targeting an audience is quicker and easier
  • Easy to attract customers with offers and promotions

3 major types of digital marketing

Before developing a plan, assess and analyze your brand’s market on various digital platforms. This will provide you with the data needed to target the right audience on the platform most suitable for your brand. 

Here are three major digital marketing strategies that any renowned digital marketing agency can implement on behalf of your business:

Email marketing

An effective marketing strategy is to contact your customer directly to inform them about your products and services. Notable technological advancements in communication have now made it possible to reach your customer directly without going door-to-door.

Email marketing refers to the process of sending emails to customers who have provided you with their email address, most likely when they subscribed to your service or newsletter. This form of marketing can generate up to 20% or even higher revenue on average.

You can easily find loyal customers through email marketing since this form of communication is direct and personal, creating opportunities for lead nurturing. You can keep also track of the number of visitors who have entered your website through the link shared via email. 

Social media advertising

One of the biggest advantages of implementing digital marketing strategies is that they are affordable. This is the main reason why marketers are opting for digital marketing solutions over traditional ones. Companies can get similar results at a fraction of the cost.

Utilizing social media platforms to advertise your product is immensely cost-effective. Social media apps, such as Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter, can aid you in communicating your brand message and other information to potential customers.

The fun part of implementing social media marketing is that you can conveniently measure the success of your content or campaign by looking at the number of views and reactions, and reading the comments left by potential customers.  The platforms allow you to send personalized messages and ads to interested customers’ inboxes and communicate instantaneously. 

When devising a social media advertising plan, keep in mind that the quality of your content must be high enough to compete with the thousands of other companies that  are competing to get the attention of social media users. Moreover, know that your content does not only reach one user, but it also may appear on the feed of their friends and family after the user engaged with your content.

Search engine marketing

The main reason why search engine marketing (SEM) strategies are tremendously popular is that they are user-friendly. This is a common approach that is widely accepted by customers worldwide. When a user types a particular keyword into a search engine, SEM enables your ad to appear at the top of search results.

With systemically optimized keywords, relevancy, click-through rate, quality of page loading, and maximum CPC bid, you can increase your sales. Customers prefer SEM strategies because they get a quick glimpse of the most popular items, can read authentic reviews of them and easily form an opinion. Although Google holds the highest search engine market share, you can also utilize Bing or Yahoo! 

Additionally, you can use website cookies to reach your target customer. When you click on an ad, the search engine you are using will collect the information, analyze your preferences, and send retargeted ads the next time you are online. Leading companies, for instance, Amazon, frequently send these retargeted ads to remind customers of their wide range of products. 

Conclusion:

When an entrepreneur understands the concept of working smart instead of hard, no force can stop their business from growing. With the help of AI and digital platforms, reform your digital marketing strategies, and fine-tune your approach to reach your target audience better. 

Although there are many other marketing approaches that are just as effective, the aforementioned three should be at the top of your list. Now that you have a clearer idea of what steps to take, start researching the market, analyzing your competitors’ digital strategies, and implementing your own strategies to take your business to the next level. 

Related Articles

Back to top button