Media transcription refers to the conversion of audio and video communication into written text. This could be in the form of subtitles, closed captions, or open captioning. At times it involves hardcopy.
While communication is the goal of every media item written or unwritten, effective communication often falls short for various reasons, and transcribing solves this problem effectively.
While communication seems straightforward, it is surprisingly difficult to execute without proper and intentional presentation and analysis.
The analysis would allow you to clearly determine what needs to be understood and not the nuance or misinformation that could occur.
The digital explosion has served to invite just about anyone to the table and anyone who has something to share will do so. Visual and spoken communication are notorious for misinformation whether intentional or not.
Ineffectual communication is the problem of this age and any intervention to address this problem will fetch top dollar.
Most of the video and audio material out there is not created to industry standards or with abundant budgets and the aim of these may miss the mark and get ignored by intended audiences. Transcribing and translating audio, therefore, serve multiple purposes.
1. Inclusion.
Part of the populace and possibly a more significant portion than is on record is physiologically impaired making it a challenge for them to operate in the world like the rest of us do.
The blind, deaf or partially deaf, the convalescing, and the mildly mentally challenged all need to be involved in absorbing information about their world. They may only be able to do so when text is the medium used instead of video and audio thus User experience is enhanced.
You may believe that blind individuals can hear audio well enough but often is the case where they find auditory barrage overwhelming especially when they cannot decipher nuances created by visual cues such as color and facial gestures.
Braille remains the most effective tool alongside the audio they are listening to. Without captioned text, all of these individuals would be excluded.
2. Language difficulties
Some languages such as English are spoken widely but no single language is spoken globally or uniformly. Even where a language is understood it may be distorted by dialectical issues.
Captioning works wonders to fix this considering the intent is to reach as many people as possible. A good example is music.
Captioning music ensures the lyrical content is understood and also creates camaraderie with listeners who can sing along to the melody.
Subtitles are the most effective tool where the language is not shared at all and without them, a good number of movies may not have debuted beyond their ethnic borders.
Transcribing and translating have been the single most important communication strategy that has allowed the digital space to expand into new territory.
3. SEO compatibility
Captioned translated or transcribed text is easier to search by featuring certain keywords or phrases synonymous with the video or audio.
By enlisting audio transcription services as well as translation services to optimize media for SEO you will make it a breeze for search engines to deliver your content to relevant audience sections.
It would be difficult, inconvenient, and even archaic to search for a video using anything other than the attached text relevant to it.
4. Content analysis
Translation services provide optimal text content allowing concrete analysis of videos and audio without the hassle of constantly rewinding to capture what you heard accurately.
Content analysis is essential, especially where security matters are involved and details are vital. It is also crucial for news outlets to analyze their content to avoid active or passive misinformation which could have devastating consequences.
Speeches and releases must also always be analyzed prior to delivery by the relevant parties owing to the volatile nature of geopolitics and in a world that is increasingly making it difficult to say anything without it being recorded, content analysis is key.
Manual Vs Automatic transcription
Automatic captioning is quickly gaining ground replacing in part the manual art but it has yet to garner the accuracy and nuance involved in transcribing the traditional way.
If you have ever had the displeasure of reading AI-generated captions, you will greatly appreciate the finessed accuracy of manually transcribed text.
While the automated service may be cheaper, it is certain that it has cost creators a pretty penny in losses attributed to customer dissatisfaction.
For the best in the business visit media transcription service and get a value deal on translation services, transcription services, and audio transcription.
Media transcribing involves meticulous curation of words and figures which is why only the best should be entrusted with these tasks.
Difficult tasks laden with equally difficult vocabulary should be attended to by expert transcriptionists, a job that automated transcribing has yet to perfect.
Some areas that require only the best include medical journals, academic literature, legal transcripts, research material, and focus group translation all of which you will find here.
