You know the potential value of online marketing for your business. That doesn’t mean you know exactly how to generate more sales, though.
Did you know that 20% of businesses measure the success of online marketing by the number of leads generated? That’s why it’s essential that you keep up with today’s top digital marketing trends.
Doing so is your best chance to stay competitive in your local market. You need to engage online users and attract them to your brand. To make the most of these efforts, keep reading for the top five digital marketing trends to watch out for in 2023.
1. Voice Search Optimization
Out of many digital marketing trends, this first one has gained immense popularity in recent years. It coincides with the increasing use of smart speakers, voice assistants, and mobile devices.
As a result, businesses need to optimize their content for voice search queries. This means incorporating long-tail keywords and natural language into your website.
Do this to ensure your business can be found by voice search algorithms. If you need to, be willing to hire a SEO expert to make your products or services easily found.
2. Video Content Marketing
Consumers increasingly prefer video content over text. This includes whether they’re scrolling through social media or searching for an answer on Google.
So, businesses like yours need to focus on creating engaging video content. Be sure that it resonates with your target audience.
This might include creating video ads or tutorials. Ideally, these videos can then be shared across multiple digital platforms. That way, you can extend their purpose and reach.
3. Updates in Social Media Marketing
We know that social media marketing isn’t going anywhere. The digital marketing tips that work here are constantly evolving, though. Businesses need to keep up with the latest trends to stay relevant.
One thing to note is the gaining traction of TikTok. Ever since the pandemic of 2020, this social networking app continues to draw the youngest crowd of consumers.
If this speaks to your target audience, take note. You might consider using influencers, hashtags, or other tactics specific to TikTok. Do some research about the app, as it’s different than previous platforms.
4. Artificial Intelligence (AI)
This trend has transformed the way digital marketers approach their work. Consider chatbots, predictive analytics, and image recognition. With these, AI is making it easier for businesses to deliver personalized experiences to their customers.
This might involve using SEO strategies to an even further extent. Business marketing teams can then leverage AI to optimize content, target keywords, and track performance metrics.
5. Local SEO
Local SEO should be at the top of your digital marketing plan. It continues to have value as more consumers turn to local search to find businesses in their area.
Optimize your website and other digital content for location-based keywords. It’s also smart to create content that speaks directly to your local audience.
Additionally, ensure your Google My Business listing is up to date. It should have accurate information, hours of operation, and reviews.
Continue Researching Digital Marketing Trends
You’re now more prepared to tackle 2023 with a refreshed marketing plan. You’re ready to invest in SEO, video content, and other digital marketing trends.
Don’t stop your online marketing improvements there, though. Keep following this blog to learn even more about today’s latest tips and tricks in the industry. To start, comment below this article about how it inspired your marketing techniques.
