With competition in the business world getting stiffer by the day, the only way to survive and thrive is by making your business stand out and that is exactly what a vanity number does. A vanity will help your business stand out and get noticed easily by potential customers. So what exactly is a vanity number and what is the advantage of using it for your business? Continue reading to find out.
What are vanity numbers?
Vanity numbers are toll-free or local phone numbers that have a specific sequence of digits that are easy to remember. They may also have specific words that make them easy for potential customers to remember the business. A good example of a vanity number is 1(888) FLOWERS.
Vanity numbers are highly sought after in the business world because they are simple and easy to remember. Studies have shown that vanity numbers can increase the rate at which a business is recognized and referred to by up to 30%.
Advantages of Using a Vanity Phone Number
It is easy to remember
One of the top benefits of using a vanity number is that it makes it easy for your current and potential customers to remember and contact your business. A number like 222-888 is so easy for customers to remember without writing it somewhere in a notebook.
Increased competition in the business world means that customers have so many options to choose from and the last thing they want is a business number that is not memorable. One of the best ways to catch the attention of your target customers is by having a vanity number. They are very effective, especially for businesses that advertise their services on platforms like billboards where potential customers have a very short period of time to see and remember the number.
It advertises your business
Besides being easy to remember, a vanity phone number also helps to advertise your business by telling potential customers what the business is all about. For instance, if your business deals with flowers, then you can get a vanity number like 1-888- FLOWERS. This phone number is not only simple but it also tells your target customers what your business is all about. The use of vanity numbers is one of the most powerful and effective ways to market your business.
It boosts your business credibility
This is a very important factor, especially for businesses that are just starting out. Most customers tend to avoid new businesses because they don’t have a proven track record. In fact, the reason why nearly 80% of businesses don’t survive past the fifth year is that customers treat them with a lot of skepticism.
One of the greatest benefits of using a vanity number is that it makes your business look professional. The fact that you have set up a dedicated phone number that is easy to remember is a big plus for your brand credibility.
Customers tend to have a soft heart for businesses that go the extra mile to make it easy for them to contact. It signals that your business cares about them and this is itself a big boost for your business credibility.
It is affordable
There is a common misconception that vanity numbers are very expensive and beyond reach for small businesses. However, that is not true. Vanity numbers are very affordable and a great choice for businesses that want to market their services and attract more customers without breaking the bank. A reliable vanity number can cost as low as $200.
It can be measured
One major setback of traditional phone numbers is that they cannot be tracked and measured. But that is not the case with vanity numbers. Today there are several CRM tools that can measure the impact of a vanity number.
Having factual data about the impact of your vanity number is important because it helps you make an informed decision that boosts your business growth. You will know what is working and what is not and thus channel your energy and resources on things that bring value to your business.