- Normally, the profits from the sale of RED products are donated to the fight against AIDS.
Apple has just updated its policy on RED stamped products again. Due to the health crisis linked to the coronavirus, the apple firm has decided to donate 100% of the profits from the sale of its RED products to the fight against Covid-19.
Usually, the funds collected by the sale of RED products are donated to the eponymous program which fights against AIDS in sub-Saharan Africa. However, the coronavirus pandemic has reached such a level that it could precisely jeopardize the programs to fight AIDS.
This is why Apple has decided to donate the eligible profits of its RED products to the fight against the coronavirus until June 30, 2021.
“The objective: to provide vital support to the health systems most threatened by the pandemic in order to preserve HIV / AIDS programs that save lives in sub-Saharan Africa, ”says the Cupertino company on its RED page.
This is not the first time that Apple has decided to redirect the profits from the sale of its iPhone, Apple Watch, cases, and other accessories to the fight against Covid-19. Last April, during the first wave, the American firm had already done this until September 30. In October, Apple unveiled a RED version of the iPhone 12.
As a second wave hits Europe and the United States and the rest of the world continue to be ravaged by the pandemic, Apple has decided to take part in the fight against the coronavirus once again with its RED products.