If you think about it, a handful of everyday tasks have become more manageable in the last couple of decades.

The stuff we want is in our hands faster; the routes we take to get where we want to go are more efficient and less expensive.

What’s more, we can connect with people regardless of location, time, and linguistic barriers.

There is only one aspect to thank for such an exhilarating amount of development in our world: Data Science.

Data Science, also known as “big data,” is the research of the generalizable extraction of knowledge from data.

It evaluates data behavior in a logic-led, controlled, responsive environment to derive automated solutions and predictive models for a given situation, issue, or business objective.

Data science plays a pivotal role in making the data scientist the new sought-after job in the market, from Facebook to Tinder; LinkedIn to various online giants like Google and Amazon.

Now, despite it being around for a while, very few people know and understand the true purpose of data science and how it has been evolving our world.

To shed some insight on that matter, here’s how data science is giving us a better world:

  1. Helping social media platforms to flourish

Amazon, Facebook, and Google are just a few examples of companies that use practical data science in their day-to-day operations.

If we dig deeper, we will discover that Google is thriving on the fundamentals of Data Science. Whatever they provide or achieve is a result of Big Data.

All online networks, including the creators, are now well aware of using data science for good social intent.

Facebook is yet another well-known name in data science to support that argument. Its facial recognition system and the requirement that a user has at least ten friends to remain active is a well-planned move with the assistance of data scientists.

Every customer’s preferences are saved on Facebook because it is linked to all customers’ significant websites.

  1. Offering real-time analysis

The logistics and medical diagnostics industries are two examples of industries that benefit from real-time data analysis.

Data scientists create reliable forecasting models that can be used in real-time applications using information gathered and examined.

In the hospital, real-time data analysis can reduce individual workloads of staff and nurse practitioners or, in extreme cases, be a matter of life or death.

On the other hand, real-time data avoids downtime and delays on critical assets in the logistics industry, improves predictive times for shipments, and contributes to empowering vehicle performance through insights into operation methods.

  1. For better marketing 

Businesses are using data to analyze their marketing strategy and develop better advertisements. Companies frequently spend exorbitant sums on promoting their products.

That may not always produce the desired results, but businesses can still develop better advertisements by investigating customer feedback.

Companies accomplish this by carefully analyzing customer behavior online. Monitoring customer trends also assists the company in gaining better market insights.

As a result, businesses require Data Scientists to assist them in making sound decisions about marketing ad campaigns.

  1. Recommendation for targeting 

Data science can give people what they want – and better.

Whatever people search for on the internet, they find many posts and links available within the blink of an eye.

This is best explained with an example: Let’s say you want a phone and you Google it, but then you change your mind and buy it offline.

Companies that pay for mobile advertisements benefit from data science. So, everywhere on the internet, in social media, websites, and apps, you will get the recommendation of that mobile phone you searched for.

As a result, you’ll have to buy online and isn’t that more convenient?

  1. Allowing automatic face recognition

Data Science is now being used in image recognition.

For example, when we upload an image to Facebook with a buddy, Facebook suggests tagging who is in the picture. That is accomplished through the use of data science and machine learning.

When an image is recognized, data analysis on one’s Facebook friends is performed. If the faces in the picture match with someone else’s profile, Facebook suggests auto-tagging.

  1. Data Science is making it easier to manage money. 

The financial industry has always had a problem with forgery and the risk of loss.

As a result, financial industries are now switching to automation to make strategic decisions for the company.

In addition, they are employing data science analytics tools to forecast the future. It enables businesses to predict customer lifetime value and stock market movements.

For example, data science is a critical component in the stock market. Data Science is used in the stock market to examine past behavior using past data to predict future outcomes.

Data is analyzed so that future stock prices can be predicted over time.

  1. Data science is driving sales and minimizing errors

Data science is changing the way manufacturers are doing business.

Analysis of collected data has revolutionized the production process, increased production rates, reduced errors in inventory network determining, and numerous other outlooks associated with the business.

Furthermore, organizations that use data mining, AI, and mechanization have improved their effectiveness, including gaining a competitive advantage and lowering production network risk.

  1. Data science allows for authentic recruitment.

Data Science is a driving force behind introducing automation into many industries. It has resulted in the abolition of repetitive and stale tasks.

One such job is resume screening — every day, companies and industries deal with thousands of resumes. Many receive thousands of resumes to fill a single position.

Businesses use data science to sort through these resumes and find the best candidate. The data is then processed using various analytical algorithms such as clustering and classification to find the best candidate for the job.

Businesses also examine the trends and potential candidates for the job. It allows them to reach out to prospective candidates while also providing an in-depth view of the job-seeker market.


Though the above-said information only scratches the surface, the wonders of data science are still way beyond our expectations.

And that is not all; data science will continue to play an essential role in almost every field in the future. Automation, artificial intelligence, and machine learning, in particular, will only grow in popularity as a mainstream technology.

So if you’re thinking about a career as a data scientist or want to get into the field, you won’t be short on opportunities.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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