Digital Marketing

Important Reasons to Use Call Tracking Software

While it is a common practice for businesses to track phone call conversion rates, many companies do not implement call-tracking software. But it allows you to monitor the number of calls your business receives and the conversion rate of those calls. It also allows you to monitor which advertising campaigns are sending you the most traffic. With this information, you’ll be able to see how well your marketing efforts are paying off.

Well, why use inbound call tracking software? This article will go into detail about this tool, its functionality, and key reasons to use it. Read on to learn more!

What Is Call Tracking Software?

First off, let’s begin with the basics and answer the question – what is call tracking software? This software records all incoming and outgoing phone calls from your business. It then logs the phone call information including the date, time, length of the call, and details about the person making the call. This information can be important for measuring the effectiveness of your marketing efforts. In fact, most major marketing channels (including social media, search engine optimization, and paid search) allow you to tie your phone numbers to your ad campaigns. 

By tying your campaign phone numbers to the call tracking software, you’ll be able to see how many calls each campaign received and the conversion rate of those calls. In other words, you’ll see which marketing channels are most effective at driving customers to your business.

Why Use Call Tracking Software?

Call tracking software provides you with crucial information about your customers’ journey, which can help you make strategic decisions on your marketing campaigns, messaging, and product offerings. Using call-tracking software will allow you to do the following: 

Reason 1 – Understand the customer’s journey

If you’re a company that relies on phone sales, you’re probably well aware that many customers don’t buy on the first call. While this may seem like a negative, it doesn’t have to be. It may be that customers need a little more encouragement or information before making a purchase decision. This is completely normal, and you shouldn’t feel bad about it. However, if you don’t know why customers aren’t buying on the first call, you won’t know how to improve the experience. With call tracking software, you’ll be able to see exactly where customers are hanging up when they speak to your call operators. This will provide you with information that will allow you to improve the customer experience. You’ll be able to see what customers want or need, and then you can provide it.

Reason 2 – Improve ROI

Increasing the ROI of your marketing campaigns is always a top priority for businesses. Call tracking software will allow you to identify which campaigns are driving the most traffic to your business. This information can help allocate your marketing budget more effectively. 

It is of utmost importance for any marketer to have a clear idea of how everything is working.

With this information, you can use your marketing budget more wisely. By investing in the campaigns and marketing strategies generating the most calls, you’ll get better ROI from your marketing budget. You’ll also be able to prove the value of your marketing efforts to your company. This information will also be helpful when you’re trying to negotiate with a supplier. If you have data that shows your marketing efforts are bringing in more business, you can use this information to justify a lower contract price.

Reason 3 – Enhance the Customer’s Experience

Call tracking software can help you monitor the customer experience. This includes the total time the customer is waiting, the hold time, and the time they are speaking with a representative. This information allows you to identify ways to improve the customer experience. This information can also be helpful for identifying trends in your call volume. For example, if you notice a sudden increase in call volume, you can use call tracking software to identify the source of this traffic and respond accordingly.

Reason 4 – Prove Your Value to Clients

Call tracking software can be used to monitor the number of customers who are taking you up on a free consultation. This can be crucial for proving your value to clients and winning new business. Call tracking software is also helpful for identifying which industries are the most interested in your services. This information can be helpful for targeting your sales and marketing efforts.


There are many important reasons to use call tracking software. This software can be used to track the customer journey, track the customer experience, prove your value to clients, and track important data on your customers. Overall, call tracking software can be an essential tool for any business. With all of these benefits, there are very few reasons why any business would not use call tracking software. The only reason businesses may not use call tracking software is that they don’t know how it works or how to implement it into their business.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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