Are you a business in the travel and tourism industry, an online travel agency (OTA) struggling to keep up with the ever-evolving digital landscape?
As the travel industry becomes increasingly competitive, it’s more important than ever to have a seamless and efficient system in place to manage your operations.
That’s where travel booking software come in.
In this article, we’ll dive into what software solutions for OTAs are, why they’re essential for the success of your business, and how you can choose the best one out there. Whether you’re a seasoned industry veteran or just starting out, understanding how software solutions can improve your business operations is crucial.
So buckle up, and let’s explore the world of travel and technology!
What are software for OTAs?
Software solutions for online travel agencies (OTAs) are specialized tools and platforms designed to help travel companies manage and streamline online customer onboarding and bookings.
Since online travel agencies require a high level of automation and integration in their operations to provide a smooth and seamless experience for their customers, software solutions have become mainstream and crucial for any travel business’ success.
The software solutions can range from off-the-shelf packages that can be implemented easily to custom-built software that is tailored to the specific needs of the OTA.
Some of the most popular software solutions for OTAs include booking engines, property management systems (PMS), channel management software, and revenue management systems, but there’s more you can discover with veteran developers so it’s better to get informed before making a plan!
What are the roles of different types of OTA software
There are several different types of software solutions that are used by online travel agencies (OTAs) to manage their business operations. It’s important to know that having a fully-functional custom software with other types and advanced features combined is always better than a specific one type.
To help you decide the best for you, gere are some common types of online travel software and how they function:
- Travel booking engines
Travel booking portals allow travelers to book flights, hotels, car rentals, and other travel services online. They function by connecting to various travel suppliers’ databases, such as airlines and hotels, to provide real-time availability and pricing information to users. Online booking engines often come with features such as customer reviews, maps, and images to help users make informed decisions.
- Travel management systems
Travel management systems are used by travel agents and corporate travel managers to manage and book business travel. They function by consolidating travel bookings from multiple sources, such as online booking engines, and providing tools for managing itineraries, expenses, and reporting.
- Tour operator software
These are software systems used by tour operators to manage their tours and travel packages. They function by allowing tour operators to create and manage itineraries, pricing, availability, and bookings, as well as providing tools for customer relationship management and marketing.
- Destination management systems
These software are used by destination management companies to manage and promote tourism destinations. They function by providing information on local attractions, events, and services, as well as facilitating bookings for tours and activities.
- Travel review and recommendation software
These are software systems that allow travelers to share reviews and recommendations of travel destinations, hotels, and activities. They function by providing a platform for users to post reviews, ratings, and photos, as well as search for recommendations from other travelers.
Why does your travel business need an OTA software?
Online travel agencies have become increasingly popular in recent years, and for good reason.
They offer a wide range of benefits to travel businesses, particularly when it comes to streamlining operations and improving customer experience. As of now, over 80% of adults in the US book their travel on the internet. This number is expected to reach nearly 700 million individuals by 2023.
With these figures, it’s quite obvious why your travel business needs an OTA software right away. But here are some other key benefits of using OTA software for travel businesses:
One of the most significant benefits of using OTA software is that it can significantly improve the efficiency of travel businesses.
With automation of many processes, such as bookings, inventory management, and reporting, staff can focus on other tasks that require their attention.
By partnering with an OTA, travel businesses can increase their visibility to a wider audience, attracting customers who might not otherwise have found them. As a result, they can reach more customers, sell more inventory, and generate more revenue.
Advanced software offer a high degree of flexibility, allowing travel businesses to adjust their inventory, pricing, and other key parameters to suit changing market conditions.
This is particularly important in the fast-moving travel industry, where changes can happen quickly and businesses need to respond rapidly.
Better Customer Experience
OTA software helps travel businesses to provide a seamless and hassle-free booking experience for customers, from searching for travel products to making payments. This, in turn, leads to greater customer satisfaction and loyalty.
Real-Time Reporting and Analytics
Whether you’re going for API integration or a custom software, a well-developed platform can offer real-time reporting and analytics, allowing travel businesses to monitor their performance, identify trends, and adjust their strategies accordingly.
This can help your business to stay ahead of the competition and optimize their operations.
Access to Advanced Technology
By developong a custom OTA software or partnering with an existing service, travel businesses gain access to the latest technology and innovations, including artificial intelligence, machine learning, and other cutting-edge tools.
This can help travel businesses to stay ahead of the curve and adapt to changing market conditions.
Ultimately, the main goal of using OTA software is to increase revenue.
By improving efficiency, visibility, and customer experience, travel businesses can sell more inventory and generate more revenue, leading to increased profits and growth opportunities.
How to choose the best software solutions for OTAs – the features you need
Several advanced features are shaping the future of OTA software, including non-GDS content, artificial intelligence, data-oriented search, live customer support, and the integration of visuals to their online platforms.
When it comes to building an online booking system, there are many options available.
However, before delving into these options, it’s important to jot down a list of requirements for your travel booking system, taking both the business and customer perspectives into consideration.
Some of the most critical features to look for when developing travel booking software include real-time booking capabilities, acceptance of multiple payment methods such as credit cards, debit cards, PayPal, and online wallets, a user-friendly interface, and the ability to scale up the system in the future.
If you’re still unsure of exactly what features your online travel agency software needs, hop on a discovery call with industry leading experts and developers like COAX Software to find your answers and make a decision worth your investment!
The growth of online technologies has led to a rapid increase in the pace of online booking. Additionally, travel apps are becoming increasingly popular among travelers due to their convenience and added functionality, such as ease of navigation and price notifications.
So if you’re planning to revolutionize the travel industry and strengthen your business to generate more profit, this is a sign to get started with a tailored OTA software.