Boosting business always requires something original. Nowadays, creative marketing is an overall strategy that suits all sizes of a company because that is a chance to get more advantages than your competitors at first and a tool for building brand identity second. In the article, we collected exciting ideas that will be useful in various areas and described them below. Uniquely market the product and impress customers, and avoid looking for a magic kick because you need only a bit of help and inspiration.
How to begin if you are only at the start
The best method to try on your future job is to get acquainted with specificity straightforwardly. Consider cheap rental cars in Pittsburgh airport as a demo variant to check rental car options, including transport qualities, policy, and fee nuances. See it from the customer’s side. Meanwhile, learning from competitors is the basic strategy for development as well. Also, it would be good to see the locations to determine what places would be suitable for pick-ups and set-offs. Convenience is essential to serve your clients successfully, but still, there are many details to count. Let’s move to marketing ideas and learn about distinct fine points.
Establishing the brand
Define the position of the car rental firm that you manage. For example, the agency must have an important catchy element if it is independent or a franchise. State your specialization in a suitable form, which may be a provision of a certain car class, luxurious or compact, for example. Adding functions such as unlimited mileage also works, but ensure that element is prominent in all marketing moves. This is effective in online advertising and helps attract an audience quicker because they will see potential variants immediately. Start with Google Ads.
Assemble a community
Supplying cars for rent isn’t the only duty of an agency. Keeping a connection with clients is the second important one, especially going beyond online frames in notable events with related themes. Create a local business community, involve local automotive companies to share insights and recommendations for improving your brand. That way, cooperation will be more pleasant and fruitful when everybody meets in one place. The atmosphere poses a new experience. Read the automotive events calendar to see what you will deal with.
Partnership with marketplaces
You obviously heard about big car rental portals called aggregator sites that give services that compare various firms’ prices to help find the best deal personally. By the way, this is a technique of co-marketing and a step toward available car rental. The result of partnering is well-driven traffic and increased bookings, mainly on their site, in exchange for a regular commission for the right to place.
Where else to publish? One-place marketplace, mobile apps, and business partner suppliers. Collaborate with hotels and airlines, and drive more people by offering their guests your favors with a discount as amenities.
Integrate into social networks, not only in the business site. Humanity spends most of its time in them, and shortly, it would be easier to light up and build relationships with the audience. Later, when you have more resources to engage in this type of marketing, revisit your buyer persona and make some investigation to see where the platform is used most by your followers. Reflect on who they actually are deeply; hobbies, lifestyle, how they interact with the world, and if they are grateful for receiving messages from you. You can be experimental with the market’s route and even send letters. Just make it practical and memorable.
It is different from the previous paragraph because that counts to capture a wider audience. There are at least three ways to promote a few top features of your company:
- Google Ads, as it was said earlier. They appear when someone actively searches for that service and notices your offerings more quickly. Statistics show further reducing marketing expenses reduces this way because of efficiency. Arrange a consultation or leave that work to the team of professionals.
- Create a Google My Business account to bring your agency into SERPs when searching for car rental suppliers online. Besides, it helps to improve other ad campaigns with subsequent monitoring and analysis.
Pleasant things for customers
As long as the business is alive when clients are interested in it, that’s a reason to invest in a good staff that fulfills their needs and knows how to care for everyone properly. A high level of service costs a lot and becomes famous fast in reviews or advice in tourist blogs, so demonstrate it all the time.
Devise a loyalty program containing coupons, gift cards, awards, and discounts and keep customers satisfied. A motivation to work with you in the future will go up.
Hope that material was interesting and that you know the business growth plan. Adapt the tactics appropriately to your scenario; they are all tried and true. Wish you good luck!