Home Digital Marketing UTILIZE PWAs IN ALL YOUR DIGITAL STRATEGIES AND REAP ITS UNENDING BENEFITS

UTILIZE PWAs IN ALL YOUR DIGITAL STRATEGIES AND REAP ITS UNENDING BENEFITS

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Maximum conversion rates, more sales, and greater profits. If you own an online store, you undoubtedly want to accomplish all of these things. The growth of mobile commerce offers companies countless opportunities to reach their target customers. Instead of only serving as an alternative to older websites, many companies started to create fully featured mobile apps. PWAs, however, have become more prevalent recently. And it’s not surprising given that it’s a more practical, user-focused, and cost-effective approach. 

The mobile app industry is booming, as evidenced by a variety of eye-popping statistics: The mobile app industry will generate $189 billion in sales by 2020, a staggering 450% increase over 2015. Numerous studies and projections point to an incredibly favorable climate for PWA in 2022 and beyond. PWAs are incredibly simple to implement due to their platform neutrality and lack of installation problems. Let’s discuss how a progressive web app development company works to differentiate PWAs with responsive web apps and other frameworks:

How Are Responsive Web Apps Different From Progressive Web Apps?

A thorough strategy to provide a better client experience on many devices is to use responsive web apps. Responsive web design was the first natural step to making websites more helpful for mobile users as mobile devices started to gain popularity. It has also quickly turned into a vital requirement for new websites, and nearly all web designers have incorporated it to give end consumers a seamless digital experience. 

But responsive web apps can not provide the extra capabilities that customers expect from their smartphones like offline support, push notifications, and other native app-like functionality. From a marketing standpoint, these elements are important to increase user engagement and conversions. This drove firms to upgrade their responsive web applications into progressive web applications.

Both responsive web apps and PWAs don’t require installation and support multiple platforms. However, PWAs have an edge due to their low cost,  Offline Support, push notifications, and faster UI.

Does Responsive Web Design Have A Future With PWA? 

Web designers have been using the responsive web design methodology for almost two decades now to create websites that appear effectively on both large and small screens without the need to maintain a mobile-specific version of the same page. The issue with responsive web design is that it falls short of what people anticipate who are using a variety of devices with various window or screen sizes. 

In particular, responsive web design doesn’t give native functionality when viewed on any device by using progressive improvements. Through the usage of service workers, progressive web apps overcome this issue, generating a variety of basic design issues in addition to responsiveness that a web application development company must take into account.

PWA Support From Major Platforms

1] Support on IOS:

PWA support for iOS devices is not quite comprehensive. The only apps accessible on the iPhone prior to Apple’s release of an SDK for iOS devices were web apps. Of course, Apple later released its SDK along with the App Store in response to developer requests for a more standardized workflow. Apple platform as of iOS 11.3 supports PWA, though. They must still deliver through the app store and packaged in native code, though. This limits a few PWA advantages, such as a streamlined codebase and simple installation.

2] Support on Android:

PWA support on Android is significantly more comprehensive. This has largely been possible by Android’s open-source philosophy, which gives developers the freedom and flexibility to create and distribute apps however they see fit. Additionally, Android gives PWAs access to some native platform features like push notifications, allowing developers to offer a more natural native experience within their apps.

3] Although the majority of the widely used browsers now support PWAs, there isn’t 100% compatibility.

PWAs Impact Over Different Domains

1. Social Media: PWA’s performance on the social media platform was really impressive. PWAs have aided in the web page optimization of social media networks like Twitter and Twitter Lites. While Twitter Lite’s results were remarkable and they were able to boost the pages per session by 65 percent, Twitter has been able to cut its bounce rate by 20 percent.

2. Business: The business domain will have a big impact on the conversion outcome after converting to progressive web applications. It stands to reason that having a web application with extensive functionality and easy button activation will enhance app usage and go-to-market efficiency.

3. Communications: Various news portals’ interaction rates have increased as a result of smart caching. The specific web page that a user visits will be present for later access in the local storage when they visit the website.

4. Online Reserving Platform: When ordering food or booking a cab, network connectivity has always been an issue. Many taxi service providers, like OLA, have improved their network connectivity and conversion rate with the aid of PWA.

PWAs are easier to create and upgrade because they often have a single codebase. Additionally, you can customize the current website using a number of tools, like Google Lighthouse. PWAs also use the least amount of device storage space. Mobile devices certainly have an advantage because they require a lot of storage space for installation.

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Christopher Stern
Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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