A business is not a business venture unless it has a website on its name. A 24×7 office space open for your visitors, the website has all the services organized in a series and guides visitors to your business by answering their queries.
UAE as a digital economy has always favored new entrepreneurial dreams and given wings to many businesses on the internet through the expertise of web development companies.
Amidst the cut-throat market competition, a web design company in Dubai has empowered thousands of businesses with a highly functional website and a formidable impression in the internet space.
In 2020, a website has undoubtedly filled the gaps and chaos created by the pandemic. It has grown up to be an intrinsic tool to a business’ existence, thanks to ‘the new normal. Websites and digital marketing have defeated ‘the great global lockdown’ by adapting to the ‘change’ and enabling business through favorable leads.
A driver of the digital economy, a website’s presence is important in any part of the world. It is a tried and tested way to start, grow and maximize business. These organizations enable the ease of doing digital business through seamlessly crafted web experiences for visitors.
How UAE favor seamless web experiences?
UAE is an internet-friendly nation with 9.73 million internet users. The Middle-Eastern country has high internet access, an essential feature to develop beautiful web experiences and deliver value through UX. The population is always on the move and wishes to get their queries answered within 3 to 6 seconds. Now, this could be a challenge as well as an opportunity, to work on faster page loading, in tune with pleasant browsing for a desirable user journey,
UAE is a cosmopolitan country, rooted in culture and traditions. So, it is obvious to curate content in tune with its cultural identity. Though the majority of people understand the English language, Arabic content still lures the local connection. Webmasters do follow this cultural norm and enable favorable UX via a multi-language capable web platform.
Factors to consider before developing a website in UAE
Whether it is an eCommerce website, or a lead generation project, the webmasters carefully curate a fabulous interface that is less time-consuming and navigates a visitor to an end goal, i.e. conversion. These thriving web experts adhere to the relevant factors and build a user-friendly website that keeps both entrepreneurs and prospects happy.
- Market research – UAE web developers always favor ‘users first’, even before developing a website. Because they know it’s the user only who will navigate fulfillment of a website’s goal. They carefully align a website’s framework and layout in tune with a user journey to fulfill a customer life cycle to conversion.
It leads through different stages like
- Awareness – If a website is new; it has to keep the awareness goal in mind first.
- Engagement – Once a website has established its base, the next step is to build engagement through web sessions. Bounce rates in this phase may push web developers to evaluate the backend of the website in the form of content, layout, or coding.
- Evaluation – A user is interested, but didn’t complete the journey. He may evaluate his decision to purchase or sign-up for an event through various recall tactics like ads, emailers, or reminders.
- Purchase – One of the most important elements of the user journey, purchase marks the decision of buying a product or subscribing to the services.
- Experience – Reviewing of experience from the user’s standpoint.
Post evaluating user journey, the webmasters, in tune with the business owners/marketers develop seamless information exchange to facilitate each step or level and fulfill business goals.
Research before the development of a website reveals customer needs, their pain points, and enables webmasters to resolve such issues through a website.
SEO analysis, audience research, competition analysis, keyword analysis are some of the ways with which web developers research to curate seamless web experiences.
- Core Web Vitals – The buzzword of 2021, Core Web Vitals are integrating a user-first approach in curating favorable user-friendly experiences while browsing a website. It involves fast page loading, stability, and interactivity of a webpage. Webmasters developing a new website or upgrading to the latest norms must adhere to Core Web Vitals for stable, robust, and seamless browsing. Following CVW metrics will also improve the speed and performance of a website.
An experienced web development company in Dubai will place all these factors for the optimal performance of a website and attune growth to a business. Assure your success in the UAE with a highly intuitive web interface that performs as per the expected business’ parameters.
