Every business decision should be made with careful consideration. Everything from location to procurement, from financing to promotions, every aspect must be well-thought-out so no mistakes are made or at least minimized. Part of the entrepreneur’s life is deciding on marketing strategies and plans. Questions like, “Is it much cheaper to go for traditional or digital signages?” Or, “What content should I run on my LED displays?”
It’s normal to think of these questions, especially if you are a first-time business owner. After all, signages in any shape or form contribute a lot to the success of an establishment’s operations. From simple LED open signs to the latest digital displays that showcase crystal clear images and crisp sounds, their use must have an intention and a goal to reach (https://www.lepro.com/led-shop-lights). Sitting down to think of the following questions will help you figure out what it is you need so you’ll have no regrets when you finally purchase.
1. What is My Goal with the Signs?
First and foremost, you need to know the reasons for purchasing a sign. Doesn’t matter if it’s the traditional type or the latest and most advanced ones in the market today.
Oftentimes as an entrepreneur, the reasons may range from increasing sales to your business, providing direction and information to your public, or advertising new products. Once you’ve pinpointed your exact reasons for needing signage then you can narrow down your choices making buying for them much easier.
2. What Type Of Content Am I Planning To Run On The Signages?
Once you’ve nailed the purpose and budget for your signs, you’ll surely be much closer to finding the right kind of signage that fits your needs. It is important to note that today’s digital signage technology allows for many content types to be run on their screens so your options are definitely plenty. Planning to show text-only content? A scrolling LED sign will do. But if you want to showcase audio and video or if you want to run touchscreen interactive content then there are larger and much more advanced choices available.
3. Is It Easy To Use?
Everyone has different skill levels when it comes to handling technology. The tech-savvy folks can easily pick up operations with ease. Especially if you’re aiming for programmable LED signs for your store, handling it should be easy so that you and any one of your staff members can use the program and console and update content as needed.
4. What’s My Budget For This Project?
Another question that will help narrow down your options is your budget for this project. How much do you have and how much are you willing to spend? This will help you know if your vision fits your finances or not. You can then either proceed with your purchase, find more funding, or you can upscale or downscale your vision depending on your cash.
5. Do I Have The Right Space Or Area For A Led Sign?
Location and placement matter a lot when buying LED signs. Again, depending on the type and size, your display should make sense for the available space in your establishment. Is there enough room for the size you’re interested in? Indoor signages are smaller but you may still need to double-check so that your purchased sign(s) would make sense for your existing exteriors and retail displays, otherwise, would you be willing to overhaul your setup to accommodate your newly-purchased signs?
If it’s outdoor signs you are after you have to take into consideration your surroundings and the conditions where your establishment is standing. When scouting for where you will place your outdoor sign, make sure there are no obstructions around that will make it harder for the public to see your display. Speaking of the public, take a look at how the folks will encounter your outdoor sign. Would be they walking or driving past it? This question will answer not just the size of your sign but also where it will be placed.
Once you have established the answers to these questions, only then will you be able to proceed to buy an LED sign from Lepro. If you have additional questions, having a reliable sign shop like Affordable LED can help explain even further to help you make the right choice.